Just the Facts.

• Email is 17 percent more effective at driving response than direct mail (snail mail)
• Customers are 8 percent more likely to buy and 7 percent more satisfied with a purchase when they also subscribe to your email program
• Consumers still sign up for email programs (even for third party offers) in record numbers
• Nearly 70 percent of consumers simply delete unread the emails they consider “uninteresting”

Bullseye makes it easy for marketers to create powerful, targeted communications which leverage the robust data stored in a CRM or customer database.

Bullseye allows marketing professionals to develop lists of opted-in recipients, create content specific to the individual, test the communication, deliver it and receive tracking analysis for each campaign. Imagine sending a single email campaign to your customer base that includes content relevant to their interests or needs (e.g. information about service or an extended warranty) and being able to access tracking information that can help you develop ROI calculations for marketing activities.

Bullseye makes all of this possible in a simple, yet powerful, interface that can be used by the technical and non-technical users alike. Whether you are planning your first email marketing initiative or taking an established campaign to the next level, Bullseye offers the perfect balance of simplicity and sophistication.

Feature & Benefits

List Management Real-time Analytics No limit on emails sent Sends 10,000 emails in 10 minutes Schedule the Delivery of Campaign HTML Templates Import email lists (CSV, Excel, and Database formats) Enterprise-ready for any size dealer group Scores recipients over time CAN-SPAM compliant Opt Out/Hard Bounce management

Private sender domain included Drive significantly more traffic to your web site Run Opt-in Campaigns Announcements (Events, Loyalty Programs, etc.) Monthly Newsletters Service Coupons and Campaigns Each email address is scored over time based on replies and responses Mail Merge / Personalize the message Unlimited attributes (mail merge tags) Set From, Reply To addresses and names Supports configurations of multiple mail servers for large organizations

The tracking tools available in Bullseye allow marketers to take response data, discern patterns and trends, and continuously modify the communications until the highest rate of success is achieved. Tracking analysis includes open-rates, deliverability data and click-through information. Using the Bullseye and Aeros integration, the sent message is added to the lead or contact record in the CRM and is easily accessible to sales representatives, account managers, and other key players. Entries inside Aeros enable interested parties to view the messages and analyze tracking information appropriate to that record (such as links that were clicked). Aeros users can then send targeted, follow-up communications based on links the contact or lead may have clicked.

Integrating Bullseye with Aeros helps you to create an attribute-rich subscriber list using reports in Aeros, ensuring that email content reflects the desires and needs of clients and prospects. These relevant, targeted communications increase the potential for success – link clicks, forwarding to a friend, etc. - while forging a one-to-one relationship with the recipient.

Bullseye boasts industry-leading deliverability and maintains outstanding relationships with ISPs, ensuring message you send hit the inbox. Bullseye provides several tools for content analysis and list scrutiny which help maximize the deliverability of emails.

When using Bullseye, marketers can send messages On the Behalf of sales representatives; this provides a communication which furthers the lifetime customer relationship your organization strives to achieve.