Your customer database is the fuel that drives your marketing machine. Just like a car, if you pump low octane gas into a Ferrari, your pride and joy will perform more like a pony instead of a stallion.

Every month you rely on this critical data for customer identity verification, financial transactions, promotional efforts, vehicle ownership verification, and more. And as more of your business is automated with technology, the accuracy and reliability of your customer data becomes crucial.

e-autobusiness’ trusted and proven Data Enhancement, Cleansing & Acquisition solutions ensure you have a variety of options to keep your customer contact and profile information accurate and actionable. From a one-time engagement to a frequent, data enrichment cycle, e-autobusiness improves database quality, utility and value for clients nationwide, including Top 100 dealer groups and single franchise retailers alike.

Accurate, current, clean data produce measurable marketing results: Boost ROI per marketing campaign Increase campaign response rates Improve your contact & conversion rates through multi-channel marketing Increase contact channels per customer (i.e. home, work, cell, fax, email, physical address, text/SMS , etc.) Cut list preparation costs with fulfillment vendors Lower postage, printing and mail preparation costs Reduce wasted marketing dollars due to delivery errors Dramatically reduce duplicate records Decrease time wasted manually correcting database errors Fewer frustrated customers Improve List segmentation to target relevant promotions to interested customers Data Enhancement, Hygiene & Acquisition

Focus on your best customers and find more just like them with fresh, accurate data that provides the geographic and demographic data you need to target and personalize your multichannel marketing communications. And keep up with our nation’s rapidly changing economy by cleansing your existing data with up-to-date address, phone or e-mail information to increase your response rates.

Expand direct marketing opportunities: increase the value of your data and facilitate a multi-channel marketing strategy to effectively communicate with the modern consumer. For example, identify your callers, and add their e-mail or physical addresses to your database for personalized follow up. Or enhance a direct mail campaign with a phone call to unresponsive customers. And leverage the low costs of e-mail communication for multi-channel follow up on direct mail or telemarketing efforts to improve contact rates.

Remain Compliant: partner with e-autobusiness for your data augmentation and acquisition needs to ensure your new data is CAN-SPAM , Do-Not-Call, or Double-Opt-In compliant. Improve E-mail Marketing: build customer relationships by use contact information to personalize each message to effectively target your best prospects; Reduce marketing communication expenses, hard-bounce rates and opt-out rates; Maximize open/ read rates, click-through rates and response rates; Guarantee permission-based e-mail communications; Increase web site traffic; Create timely and effective promotional campaigns.

Improve mail deliverability: 44 million people & businesses move each year. How many of these movers are in your database? Identify the movers and update your records with their new address information before you mail.

And since over 20% of all movers do not file a change of address with the USPS , especially the younger generation, e-auto offers you alternatives to identify many of these “hidden movers.”