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The key differentiator between our offerings and other direct mail/marketing companies is our Variable Run Pricing. This unique ability means you can aggregate mail volume not only across your monthly campaigns, but multiple stores. Variable-run allows you to realize volume pricing faster by reducing the cost per piece, by avoiding the traditional “per rooftop, per mailer” pricing schemes.
For example, assume DealershipX runs three monthly campaigns from the customer database: At Risk Service Customers, Sales No Service History, and Vehicle Inspection Reminders. They send a 5.5 X 8.5 size post card for all these campaigns. Each post card looks different and unique for each campaign. The key is the same size piece is sent for all three campaigns.
| If DealershipY, from the same dealer group, starts running a “We want your trade” campaign using the same size |
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post card, eauto uses our Variable Run printing technology to save both stores money, since both stores are sending the same size cards every month! Both stores’ post cards, for all the campaigns they both choose to run, literally become one “job” we run on the printer, saving you money. And the more mailers the dealerships send each month ensures the price per piece decreases over time! |
Have your own design resources? You can reduce your costs further by supplying us with print-ready materials for your campaign. But our design team has years of experience in design, production and mailing high quality, four-color mailers of all shapes and sizes. All mailers are personalized with customer information projecting a personal, quality and consistent message that generates results. And any return mail allows for address verification, correction and database maintenance to ensure the accuracy of the database prior to the mailing of additional campaigns.
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